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Link Your Facebook Fan Pages to Twitter the easy way

by dzielski on April 22, 2010

There is an easy application offered by Facebook to link to a Twitter account. It allows for seamless updates when you post to the Facebook Fan Page to appear in the Twitter stream. The requirements are that you are the administrator of a Facebook Fan page and a Twitter account.

After logging into your Facebook account, use this link: http://www.facebook.com/twitter/ This should bring up a screen that shows the Pages you administer.

Facebook To Twitter

Facebook To Twitter

It should bring up the following screen:

Facebook To Twitter

Facebook To Twitter

Now all you have to do is enter your Twitter account information and you will be all set. Now, whenever you post anything to your Facebook Fan Page, it will automatically update Twitter.

Hope this helps!

Tagged as: blog, Facebook, fan page, twitter

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How effective is word of mouth marketing to your product or brand?

by dzielski on March 23, 2010

Power of Word Of Mouth Marketing

Power of Word Of Mouth Marketing

Do you think social media is a waste of time when it comes to marketing your product? Most large companies are jumping on the social media bandwagon as they are seeing the benefits for their products or brands. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. But, interestingly enough, only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.

Here are some statistics that got my attention on the power of word of mouth marketing and social media marketing:

  • In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)
  • 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
  • Consumers say that word of mouth is still the number one influence in their electronics (43.7%) and apparel (33.6%) purchases. (Retail Advertising and Marketing Association/BIGresearch Study, December 2009)
  • Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia. (AdAge, April, 2008)
  • 61% of people rely on user reviews for product information or research before a buying decision is made. (Razorfish, 2008)
  • “Person like me” still most trusted source for information about a company and, therefore, products. (Edelman Trust Barometer, November 2007)
  • Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). (Yankelovich)
  • According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. (Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”, October 2007)
  • Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions. (”Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch, March 2007)

Imagine if you had a really robust social media platform, fully search engine optimized, ready to have customers and clients read all about your products or services and communicate with each other and market your brand for you… Now that’s powerful – and that’s when we do here at One World Social Media – contact us today!

Tagged as: blog, blogs, Brand, consumers trust, Facebook, family and friends, marketing your product, retail advertising, social networking site, twitter, word of mouth, word of mouth marketing

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Social Media Network Strategy by Darren Rouse

by dzielski on March 21, 2010

I have been noticing that lately I have been spending a majority of my free time on my facebook page and my twitter account and not writing too much on my blog here. While it is important to expand your reach into new and existing networks, you also do not want to let you home base, in this case my blog go stale (actually, InnoGage has a great product called InnoBlogs that wont allow for blogs to go stale, a MUST for business blogging!)

I saw this video by Darren Rouse of ProBlogger and he talks about exactly what was happening to me. I was not spending time in my core or my blog, as he puts it, but was spending a lot of time in my outposts.

While it is important to connect in these outposts, it is also a good idea to build your core business blog or web site as well. He gives a great overview of how this works, as well as some other tips for building your own social media networking strategy. He gives a real example of a business he created and building relationships with similar sites.

If you are looking to build a successful social media networking strategy, I suggest you take a look at this video. Darren Rouse is the master of blogging!

Tagged as: building relationships, darren rouse, Facebook, innoblogs, innogage, networking strategy, problogger, social media network strategy, twitter

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Google first with real time search aimed at social media content in facebook, twitter and blogs

by dzielski on December 7, 2009

Google today released a version of online search aimed at the short lived content of social media. While websites and web 1.0 content was mostly static and changed very slowly if at all, web 2.0 and the social media communities such as Twitter, Facebook and blogs can change by the minute.

This gives Google a leg up on the big competition, Bing by Microsoft, even with the 2007 1.5 billion dollar investment in Facebook by Microsoft.

To view the official release, click here

or watch the Google video on its “real time search engine”:

Add another notch in Social Medias belt!

Tagged as: blogs, Facebook, google, real time search, twitter, web 2.0

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