by dzielski on July 30, 2010
Word of mouth advertising has always been the best (and cheapest) form or advertising and now with social media tools such as twitter and Facebook, it is even easier to help people spread the word for just about anything, even your brand.
In a survey last year by Nielsen online, they showed that 34% or respondents completely trusted something when it came from a recommendation from someone that they knew. Think about it, if your friend come in talking very positive about a service or product and you have the slightest bit of interest in it, you will probably ask who makes it or where do I get one. I know I am like that.
So if your company or business has a product or service and people talk about it off line, then I would be to your advantage to get them to talk about it online as well. Say you own a restaurant and you meet the guests and they have a wonderful meal. Let them know your restaurant is on Facebook and share the page with everyone that comes in. Now, your customers can share their experience with you and other customers online. Now their friends will see it and be like, “hmmmm, maybe we should go to that restaurant Jim was talking about last week…”.
And here are some amazing statistics on Facebook. With numbers like these, you should make sure you take advantage of Facebook and other social media platforms for your company or business.
Facebook User Growth
People on Facebook
* More than 400 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 500 billion minutes per month on Facebook
Activity on Facebook
* There are over 160 million objects that people interact with (pages, groups and events)
* Average user is connected to 60 pages, groups and events
* Average user creates 70 pieces of content each month
* More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Source: http://www.facebook.com/press/info.php?statistics
Tagged as:
Brand,
Facebook,
influencer,
social media marketing
by dzielski on March 23, 2010
Power of Word Of Mouth Marketing
Do you think social media is a waste of time when it comes to marketing your product? Most large companies are jumping on the social media bandwagon as they are seeing the benefits for their products or brands. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. But, interestingly enough, only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.
Here are some statistics that got my attention on the power of word of mouth marketing and social media marketing:
- In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)
- 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
- Consumers say that word of mouth is still the number one influence in their electronics (43.7%) and apparel (33.6%) purchases. (Retail Advertising and Marketing Association/BIGresearch Study, December 2009)
- Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia. (AdAge, April, 2008)
- 61% of people rely on user reviews for product information or research before a buying decision is made. (Razorfish, 2008)
- “Person like me” still most trusted source for information about a company and, therefore, products. (Edelman Trust Barometer, November 2007)
- Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). (Yankelovich)
- According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. (Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”, October 2007)
- Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions. (”Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch, March 2007)
Imagine if you had a really robust social media platform, fully search engine optimized, ready to have customers and clients read all about your products or services and communicate with each other and market your brand for you… Now that’s powerful – and that’s when we do here at One World Social Media – contact us today!
Tagged as:
blog,
blogs,
Brand,
consumers trust,
Facebook,
family and friends,
marketing your product,
retail advertising,
social networking site,
twitter,
word of mouth,
word of mouth marketing
by dzielski on January 13, 2010
I was recently writing a business plan for a client and was in the business model section. They have a killer brand, and some great products such as merchandise and products. They are building great brand equity and are doing very good. Then I asked them “What does your brand communicate?”
This question got me thinking about a company I owned. We made the best, according to my customers, all natural cleaning products. And that’s what we wanted the brand Seaside Naturals to convey to our customers; we have the best all natural products out there. So now I have a chance to sit back and think, what as a business owner did I do to support this brand communication?
For instance, if your brand conveys high quality, you should be constantly testing your products against other products on the market to make sure yours are the best. You also should put your money where your mouth is and give a guarantee – if they are the best no one should take you up on this guarantee, and if they do, well, you need to find out why.
So I ask you, what does your brand communicate to your customer; low cost, better selection, high quality? And if so, what are you doing in your business to make sure what you are communicating is the truth?
Tagged as:
Brand,
brand equity,
communication
Facebook
Twitter