There is an easy application offered by Facebook to link to a Twitter account. It allows for seamless updates when you post to the Facebook Fan Page to appear in the Twitter stream. The requirements are that you are the administrator of a Facebook Fan page and a Twitter account.
After logging into your Facebook account, use this link: http://www.facebook.com/twitter/ This should bring up a screen that shows the Pages you administer.
Facebook To Twitter
It should bring up the following screen:
Facebook To Twitter
Now all you have to do is enter your Twitter account information and you will be all set. Now, whenever you post anything to your Facebook Fan Page, it will automatically update Twitter.
Well, you finally got your book published after years of work. Today is the day. You get your blog going, a twitter account up and running and a Facebook fan page going and wallah!!!! – nothing happens (Click for audio of crickets in the background…)
Below is a clip of Chris Brogan, a very great social marketing expert, talking about how authors can use social media to promote their books.
You need to wait for the right opportunity to introduce your book to people in social media just like in real life. You cannot just come out and say “I am the author of this great book!” Its like walking into a Starbucks and walking up to a table of three people you don’t know and without saying hi or anything else, you say “I am the author of this great book!” ummmmm – Security!
Take time to be in conversations, build relationships and trust. Then when your new contacts are interested in you, they will then ask, “Hey, what do you do?” – “Well, I am the author of this great book!” – “Oh yeah, tell me more….” – now doesn’t that seem like it will work a little better.
Do you think social media is a waste of time when it comes to marketing your product? Most large companies are jumping on the social media bandwagon as they are seeing the benefits for their products or brands. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. But, interestingly enough, only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.
Here are some statistics that got my attention on the power of word of mouth marketing and social media marketing:
In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)
90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
Consumers say that word of mouth is still the number one influence in their electronics (43.7%) and apparel (33.6%) purchases. (Retail Advertising and Marketing Association/BIGresearch Study, December 2009)
Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia. (AdAge, April, 2008)
61% of people rely on user reviews for product information or research before a buying decision is made. (Razorfish, 2008)
“Person like me” still most trusted source for information about a company and, therefore, products. (Edelman Trust Barometer, November 2007)
Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). (Yankelovich)
According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. (Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”, October 2007)
Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions. (”Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch, March 2007)
Imagine if you had a really robust social media platform, fully search engine optimized, ready to have customers and clients read all about your products or services and communicate with each other and market your brand for you… Now that’s powerful – and that’s when we do here at One World Social Media – contact us today!
When writing content for your company blog, make sure your content is Rich in your Niche and that you keep posting frequently. What is meant by this is you should write about what you do most of the time, your expertise, your
Rich in your Niche
service, giving advice to your followers. For instance, I like to put up post in areas where my clients seem to be stuck or I see an area that needs further explanation in the field of business development and social media marketing. I will rarely write about how to re-pot your daisy’s or paint the fender of a 1998 Acura. Keep writing about your niche, why you are in business.
Another point is to write frequently. I know I am guilty of this myself, as the days seem to fly by and I do not post as much as I would like. But this is where setting an hour a week to read something new in your industry then write a post about it may be handy. Your doing two things at once, learning and sharing. Just remember, a stale blog is worse than no blog at all. Itdoes not look good for you and your business.
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