Book Promotion with Social Media

April 1, 2010

Well, you finally got your book published after years of work. Today is the day. You get your blog going, a twitter account up and running and a Facebook fan page going and wallah!!!! – nothing happens (Click for audio of crickets in the background…) Below is a clip of Chris Brogan, a very great [...]

Tagged as: blog, book promotion, chris brogan, conversations, fan page, relationships, social marketing

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How effective is word of mouth marketing to your product or brand?

March 23, 2010

Do you think social media is a waste of time when it comes to marketing your product? Most large companies are jumping on the social media bandwagon as they are seeing the benefits for their products or brands. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global [...]

Tagged as: blog, blogs, Brand, consumers trust, Facebook, family and friends, marketing your product, retail advertising, social networking site, twitter, word of mouth, word of mouth marketing

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Social Media Network Strategy by Darren Rouse

March 21, 2010

I have been noticing that lately I have been spending a majority of my free time on my facebook page and my twitter account and not writing too much on my blog here. While it is important to expand your reach into new and existing networks, you also do not want to let you home [...]

Tagged as: building relationships, darren rouse, Facebook, innoblogs, innogage, networking strategy, problogger, social media network strategy, twitter

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Five Levels of Brand Recognition

March 12, 2010

Some people believe that branding is marketing. Branding is not marketing. It is, however, an integral part of your marketing strategy. It is a crucial function of how your product, service or business interacts with clients, prospects, vendors, employees, and anyone else with whom your product, service or business comes in contact with. Branding creates [...]

Tagged as: brand loyalty, brand preference, brand recognition

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What is your brand communicating to your customers?

January 13, 2010

I was recently writing a business plan for a client and was in the business model section. They have a killer brand, and some great products such as merchandise and products. They are building great brand equity and are doing very good. Then I asked them “What does your brand communicate?” This question got me [...]

Tagged as: Brand, brand equity, communication

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Google Wave for collaborative communications

January 10, 2010

Recently a friend of mine sent me a really neat video about Google Wave. It shows what it is, the purpose of it, how it is better and why I need it. My marketing hat goes off to EpipheoStudios.com for doing an excellent job of explaining the benefits of Google Wave. It really started me [...]

Tagged as: communications, email, google wave

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Goal Setting for business and life

December 28, 2009

We all have BIG plans for the New Year. This next year will be the best year of our lives, things will be different, and my New Years resolution will allow for this to happen. Gal Setting. While some people achieve their goals, most fall short or don’t even come close. Why is that? There [...]

Tagged as: goal setting, goals

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Understanding the Corporate Lifecycle

December 12, 2009

As part of my MBA studies in financial accounting at Benedictine University, we we studying the topic of analyzing a companies financial performance and the point came up of “Where is this company in the corporate lifecycle?” I did not know the answer to this but one of my fellow graduate students sent me this [...]

Tagged as: corporate lifecycle, entrepreneur, mba, startup

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Google first with real time search aimed at social media content in facebook, twitter and blogs

December 7, 2009

Google today released a version of online search aimed at the short lived content of social media. While websites and web 1.0 content was mostly static and changed very slowly if at all, web 2.0 and the social media communities such as Twitter, Facebook and blogs can change by the minute. This gives Google a [...]

Tagged as: blogs, Facebook, google, real time search, twitter, web 2.0

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Jim Rohn on Personal Development to Greatness – Value to Marketplace

December 7, 2009

This weekend we lost a great business philosopher, Jim Rohn. Take a moment to watch these videos and reflect how easy it is to listen to him and to learn from the master.

Tagged as: jim rohn, marketplace, personal development, value

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