In the early beginnings of a nonprofit, there is usually the story of one visionary or team of people that have a huge passion for something that means so much to them. I recently met the one of the founders of Make-A-Wish Frank Shankwitz and became inspired about what he did, and it was because of the story he told.

Chris Greicius and Frank Shankwitz

The Make-A-Wish Foundation began in 1980 when a 7-year-old Phoenix, Arizona boy with leukemia wanted to be a police officer. A group of officers from the Arizona Department of Public Safety granted Chris Greicius his wish by giving him a custom-made uniform, helmet, badge, and even a helicopter ride.

The Foundation’s first donation was $15 from a grocery store manager. He pulled the money from his wallet after Shankwitz, who was working off-duty as an undercover security officer at the store, told him about the story of Chris and how they made the boys last days full of joy and that if this one boy’s wish could create such happiness, maybe they could do the same for other children. This story started one of the most beloved foundations in existence today. To read more about the first wish, please click here.

David-Zielski-Frank-Shankwitz

David Zielski and Frank Shankwitz founder of Make-A-Wish

What story does your nonprofit have, and how can you connect with the right people to tell this story to build awareness and donations. With the tools and the popularity of social media, you can begin to craft your story over Facebook, Twitter and other platforms to engage your audience and make them supporters. Done right, these new supporters will re-tell your story to their network of friends and family, increasing your reach exponentially.

Are you telling your story effectively on the web?

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“Steve was among the greatest of American innovators—brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it. By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity.” – President Obama 2011

Infographic: Steve Jobs

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Facebook has now made it so your comments and likes on your friends and families posts are made public for everyone to see. If you would rather keep your likes and comments on Facebook to your local network, please cut and paste the following text to your status. Hopefully your friends will follow the simple instructions. Will keep you updated as more information becomes available.

Text to post:

Please do me a favor and move your mouse over my name here, wait for the box to load and then move your mouse over the “Subscribed” link. Then uncheck the “Comments and Likes”.

I would really rather that my comments on friends and families posts not be made public, thank You! Then re-post this if you don’t want your every single move posted on the right side in the “Ticker Box” for everyone to see!

I’m posting this not only for myself, but also so that my friends and family will know to ask others to do the same if they would not like their every move on Facebook noticed.

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Entrepreneurs can change the world!!!

by dzielski on February 9, 2011

A friend shared this video and it made me happy. I have been in quite a very generative space since December and notice I have not posted on my blog in awhile. But I realized that by being an entrepreneur (and having spell check) i am helping so many people realize their dreams, discovering their goals and sharing with them new possibilities. I love being an entrepreneur!


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Facebook verses Twitter – a breakdown of 2010 social demographics

December 22, 2010

The good folks at Digital Surgeons put together this great graph showing the demographic statistics (and a few fun facts) for both Facebook and Twitter. I also broke it down into chart format for easy comparison: Demographic Facebook Twitter Total Users 500 million 106 million People aware of Facebook 88% 87% Log in Everyday 41% [...]

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Analyzing the State of The Blogosphere in 2010

October 20, 2010

Ever wonder just how big the market is in the “Blogosphere”? I knew it was big but when I say this graphic by Infographiclabs, I could not believe how big it actually is.

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Just because someone is on facebook, they are not a social media expert

October 18, 2010

When defining a social media strategy for a company or business, to be successful it more often than not requires some knowledge of media, internet marketing and a knowledge of the technologies available. There is a great quote I heard someone mention, “Would you hire an intern to oversee execution of your print ads because [...]

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If you’re not using social media, you’re putting your business behind the eight ball

October 16, 2010

Social Media Strategist Bardi Toto said it right when she was quoted as saying “If you’re not using social media, you’re putting your business behind the eight ball” In this article, she helps a financial planner and an eye doctor to use social media and that are beginning to see the effects. We see that [...]

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To blog or not to blog should not be a question

September 8, 2010

We get the question all the time – “Should we have a company blog?” We always say yes and explain all the benefits of having a blog. But were our recommendations correct, real and able to be backed up by hard figures that showed the benefits of a company having a blog? We wanted to [...]

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The Facebook Factor – Capitalizing on the popularity of Facebook. Getting more friends, faster. Creating authentic connections. Building a community around your brand.

August 28, 2010

Diva Diaz presented this information to a group of entrepreneurs today and we are happy to share it with them. Please find the slides that were presented at the Social Media Marketing Workshop held August 28th in Los Angeles. The facebook factor View more presentations from David Zielski.

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