Are you using Facebook but not getting the results you hoped for?

Could you use some guidance and fresh ideas?

Yes, the allure of Facebook is strong: Direct connections with customers (and prospects) who were previously unreachable.

This means greater exposure and more business opportunities—all without the enormous costs of traditional marketing.

And given this economy, who doesn’t want more business!

But if you’re like me, you’re looking to choose your Facebook activities wisely, without becoming consumed by all the options. You simply want to know what works best.

Social Media Examiner is happy to announce an online event designed to help marketers and business owners quickly achieve Facebook success-Facebook Success Summit 2010.

Twenty-one of the world’s most respected Facebook experts have come together to share their strategies (see the great lineup in the box to the right). They’ll reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit with Facebook.

If you (like so many) find yourself confused by all that Facebook has to offer, now’s your chance to achieve Facebook marketing success.

This fully online conference starts Tuesday, October 5, and runs through October 26.
It’s comfortably spread over many weeks (and recorded for later playback) to accommodate your schedule.

Consider this: 95% of attendees at our last two events said they’d recommend it to a friend and attend again (see their testimonials below). Now we have an all-new slate of dynamic sessions fully focused on Facebook marketing.

Be sure to secure your spot in the only online professional development conference for businesses seeking to master Facebook marketing.

Here’s to a bright future together!

Michael A. Stelzner Founder, Social Media Examiner and fellow marketer

P.S. In case you’re wondering, Facebook marketing involves connecting with customers and prospects via Facebook’s active 500 million-member community. The result: you’ll increase exposure, improve customer satisfaction, build strong brand advocates and achieve sales growth.

P.P.S. Can I be blunt? Studies show that consumers prefer to work with businesses that have a strong social media presence. It’s not too late to get your business engaged with customers (and prospects) via Facebook. But if you wait, you’ll be giving your competitors a significant advantage that’ll be hard to overcome.

P.P.P.S. You don’t need to do this alone. If you like the thought of joining a welcoming community of like-minded peers (2500 people attended our last event!) who’ll share their experiences and wisdom as you journey together down this road, keep reading…

P.P.P.P.S. Act now and save 50%! Click to register. Click to register.

Event Highlights

Secure your spot in the largest online professional development conference for marketers seeking to master Facebook marketing. By attending this online summit, you will:

• Discover the best ways to market your business with Facebook! (no guesswork… you benefit from the wisdom of those who’ve gone before you)
• Find out how to build an engaging Facebook presence (enabling you to directly connect with customers and prospects!)
• Learn how to grow a loyal Facebook following via news feed optimization, creative promotions and Facebook advertising (you’ll gain raving fans who become your standard-bearers without hesitation)
• See how successful businesses built Facebook pages and how you can achieve similar results (from both business-to-business and business-to-consumer companies)
• Interact live with Facebook marketers from recognized businesses, including Intel, Microsoft Xbox, Cisco, SAP and the Washington Redskins
• Eavesdrop on the closely guarded secrets of the industry’s top experts (interact live with social media superstars such as Brian Solis, Mari Smith, Jesse Stay, Paul Dunay, Justin Smith, Darren Rowse, Jay Bear, Michael Stelzner and many others! See bios to the right.)
• Learn how to integrate Facebook with your website, blog and other marketing programs (these underutilized principles can quadruple your fan base)
• Gain a leg up on your competitors, helping you stand out and providing an early mover advantage
• Ask live questions and get answers (you speak live to the experts, no chat boxes)
• Learn in your spare time and eliminate travel (you participate via the Internet in live sessions that are spread over multiple weeks—plus recordings and transcripts are included!)
• Network with your peers and share experiences via private forums and exclusive LinkedIn groups (more than 1500 marketers joined our private LinkedIn group at our last event)
• Become part of a genuine community of marketers and business owners just like you
• And much more!

WHO: This event is ideal for any marketer or business owner focused on business-to-business OR business-to-consumer. You might recognize some of the organizations that attended our last event: General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Harvard Business School, 3M, Staples, General Electric, HP, Fox TV, NCR, Electronic Arts, SAS, IDG, Kraft Foods, Siemens, Ebay, Capital One, AARP, Alcatel-Lucent, Warner Bros., Sears, Disney, Nokia, Northrop Grumman, Thomson Reuters and thousands of small businesses.

WHAT: This fully online summit will help you master Facebook marketing with extensive case studies and how-to sessions from actual Facebook marketing practitioners and Facebook book authors. Presentation topics include: developing a Facebook strategy, creating and customizing Facebook pages, Facebook community building, Facebook editorial planning and team management, fan engagement, Facebook promotions, Facebook advertising, Facebook news feed optimization, Facebook analytics, Facebook integration, Facebook apps and much more! A certificate of achievement will be presented to attendees who successfully complete the summit.

WHERE: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).

WHEN: Starting October 5, 2010 (spread over a month to improve learning and accommodate your schedule; scroll down for the full schedule). All sessions are recorded and transcribed as well.

WHY: You’ll be able to quickly implement effective Facebook marketing, attract great customers and prospects and gain a unique competitive advantage. This event will ensure your business is maximizing the full potential of Facebook.

HOW: Registration is strictly limited to the first 2500 marketers (more than 1,000,000 were invited). Click here to save 50% (lock in your early-bird savings!) and secure your spot. NOTE: Our last event sold out. Scroll down for the event costs.

• Nearly half of Facebook users over age 35: A significant 48% of Facebook users are over age 35 (iStrategyLabs), putting to rest the idea that Facebook is just for college kids.
• Facebook marketing on the rise: More than 75% of marketers plan on increasing their use of Facebook in 2010, according to the 2010 Social Media Marketing Industry Report. There are more than 3 million active Facebook business pages.
• Mass consumer adoption of Facebook: 141 million unique U.S. visitors trafficked Facebook in June 2010, up 11 million from the prior month and nearly double from a year ago (ComScore). With more than 500 million users, Facebook reports that more than half use the site daily.
• Facebook users spend more money: People who spend the most time on Facebook also spend the most money online, according to ComScore.
• Small businesses are dominant players: Small businesses are cashing in quickly on social media and Facebook. Surprisingly, half of small businesses using social media say lead generation is its top benefit (Small Business Marketing Forecast 2010).

And these recent statistics are just a small sample of the power of Facebook.

So the big question is: What do experienced marketers and business owners know and do with Facebook that makes them so successful?

If you knew that—if you knew step-by-step how the pros create and execute Facebook pages and campaigns to attract high-quality customers and achieve success—you could simply duplicate what they do and achieve similar results.

That’s what Facebook Success Summit 2010 is all about. We’ve brought together the world’s most successful Facebook practitioners and asked them to reveal their success secrets to YOU. And it’s all live!

And the best part? You don’t have to spend a small fortune on travel, meals or a hotel to attend. The conference is completely online. You “attend” from the comfort of your own home or office, using your computer to watch, listen and participate in the presentations and networking.

However, like any conference, there’s a limit to how many people can fit in the “room.” So if you’re interested in connecting with valuable customers and prospects, enhancing your image in your industry and improving sales, secure your spot at this conference today.

How It Works

Studies frequently show people who attend such professional development events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!

1. Though this summit will take place online, it will be a live event.

The instructors will be presenting their sessions live in real time, right on your computer screen. You can listen and watch their presentations, and speak directly to the experts, asking questions and getting instant answers.

When you register, you’ll be given a link and access information for each session. When the date and time arrive, you simply pull up your web browser, go to a web page, type in your log-in information and, voilà, you’re “there.” It’s the virtual equivalent of walking into a room at a live conference and sitting down!

2. You can interact live with the presenters.

That means you can actually speak with the social media superstars.

During each session, you’ll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what is possible at live conferences. You can participate in instant polls and download presentation slide decks to print out for note-taking.

Just like regular conferences, most sessions last about an hour, and will offer an opportunity for live questions and answers.

If you want to ask a presenter a question, we’ll provide a toll-free number you can dial. A real operator brings you on the line (like a radio talk show) and you speak directly to the experts!

We also provide a private forum where you can interact with presenters and fellow attendees. You also get a downloadable video recording of each session and transcripts.

3. Of course, networking is a big part of this event…

Many people who attend our professional development summits report the relationships they establish with fellow attendees are priceless… relationships that often continue to be a source of advice and support for years to come.

Between sessions, you can network with other summit attendees on the exclusive Facebook Success Summit 2010 forum—available ONLY to event registrants (at one of our prior events, more than 1200 messages were generated in our private event forum).

You also get access to our private LinkedIn group (our last event had 1500 people networking in our LinkedIn group), and access to Twitter-based chat rooms where you can interact live with your peers.

We’ll provide a certificate of achievement for attendees who successfully complete the summit.

This event was designed by marketers for marketers. That means we built it to accommodate your busy schedule. We’ve spread the summit out over 4 weeks, with multiple sessions each week.

You don’t have to stop working to attend (AND you can begin applying what you’ll discover immediately). The audio and video from each session are recorded, and transcripts are included for further study.

“Attend” Any or ALL of the Following Sessions At traditional summits and conferences, groups of sessions are often held at the same time, so it’s impossible to attend them all. Not this summit. When you register, you’ll be able to take advantage of EVERY business-building opportunity. Even better, after the summit you can download a video recording of each and every session. If you miss a live session, we’ll provide you a recording AND transcript for FREE. TOPIC: Why Facebook now? By this time next year, more businesses will be vested into Facebook than any other social network (yes even more than Twitter). With more than 500 million active users, Facebook has become the world’s largest social gathering spot. In this session, Brian Solis, author of the book Engage! will show you why Facebook is so essential to businesses of all sizes and what you need to do to benefit from the Facebook explosion. DATE AND TIME: October 5th, 5pm Pacific (8pm Eastern) The Sessions Review the following session list. But remember, you don’t have to choose. You get them all! EVENT KEYNOTE: The Case for Facebook and What Your Business Needs to Know INSTRUCTOR: Brian Solis TOPIC: Why Facebook now? By this time next year, more businesses will be vested into Facebook than any other social network (yes even more than Twitter). With more than 500 million active users, Facebook has become the world’s largest social gathering spot. In this session, Brian Solis, author of the book Engage! will show you why Facebook is so essential to businesses of all sizes and what you need to do to benefit from the Facebook explosion. DATE AND TIME: October 5th, 5pm Pacific (8pm Eastern) How To Create a Compelling Facebook Presence That Generates Profits INSTRUCTOR: Mari Smith TOPIC: Building/customizing Facebook pagesAre you looking to build a new Facebook page? Do you have one that needs a major overhaul? In this session, Mari Smith, co-author of Facebook Marketing: An Hour a Day will show you precisely how to build out your customer-focused Facebook Page. She’ll provide a comprehensive checklist of what to do to ensure your Facebook page grows over time. Mari will also take a deep dive into the vast array of Facebook settings, applications and customizable features available for your Facebook page. When you’re done, you’ll have a game plan for consistently generating leads and keeping your existing fans coming back for more and more! DATE AND TIME: October 6th, Noon Pacific (3pm Eastern) How to Build and Manage a Loyal Facebook Fan Base INSTRUCTORS: Amy Porterfield & Cindy King TOPIC: Facebook editorial planning & management Facebook editorial guides are an essential part of a Facebook strategy. The hard truth is that many Facebook pages fail because they lack an active plan to drive traffic to the page and engage fans. In this session, Amy Porterfield and Cindy King—the core team behind Social Media Examiner’s popular Facebook page—share how to create and execute an editorial guide that works. They’ll also reveal tips on how to use multiple Facebook administrators. You’ll walk away with actionable ideas that will help take your Facebook page to the next level. DATE AND TIME: October 6th, 1:15pm Pacific (4:15pm Eastern) Leveraging the Power of Facebook Advertising INSTRUCTOR: Chris Treadaway TOPIC: Facebook advertising Facebook advertising is changing the way marketers reach customers and prospects. Facebook allows businesses to target consumers based on amazingly granular settings. For example, men under 30 living in San Diego who are fans of the local baseball team and like beer yet are not currently following your Facebook page can be immediately targeted. In this session, Chris Treadaway, co-author of Facebook Marketing: An Hour a Day, will reveal all tricks and techniques you need to know to use Facebook ads a powerful demand generation tool for your business. DATE AND TIME: October 6th, 2:30pm Pacific (5:30pm Eastern) How Big B2B Businesses Are Leveraging the Power of Facebook (Panel Discussion) PANEL: Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP) TOPIC: Business-to-business big brand case examples Wondering how mega business-to-business corporations are using Facebook to engage prospects and customers? Look no further! In this session, three of the world’s largest business-to-business brands (Intel, Cisco and SAP) will come together for the first time to share how they’ve achieved Facebook success. Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP) will provide you a unique peek into how big businesses are using Facebook. You’ll have the opportunity to ask your questions live to our panel. DATE AND TIME: October 12th, Noon Pacific (3pm Eastern) How to Benefit from Facebook Open Graph and Social Plugins INSTRUCTORS: Paul Dunay & Richard Krueger TOPIC: Facebook Open Graph and social plugins Are you wondering how to integrate your website with Facebook’s Open Graph API and Facebook social plugins? With this technology, you can create a more personal and social experience for your customers and prospects, leveraging the full power of Facebook. In this session, Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies, reveal what you need to know to benefit from the Open Graph API. You won’t want to miss this session. DATE AND TIME: October 12th, 1:15pm Pacific (4:15pm Eastern) Applying Method to the Madness: Picking the Right Facebook Strategy INSTRUCTOR: Jay BaerTOPIC: Facebook strategy Do you have a Facebook strategy? Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses. Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. It will change the way you think about Facebook for business. DATE AND TIME: October 12th, 2:30pm Pacific (5:30pm Eastern) From Fans to Superfans: How To Turbo-Boost Your Facebook Engagement INSTRUCTOR: Mari Smith TOPIC: Facebook fan engagement Building an attractive Facebook page and gaining fans is important. But, engagement is the secret sauce missing from most Facebook pages. If you want to create an environment that cultivates the growth of fans who become evangelists for your page and business, then you won’t want to miss this session. Mari Smith, co-author of Facebook Marketing: An Hour a Day will reveal creative ways to generate engagement on your page, how to identify and incentivize “superfans,” and how to consistently create buzz that drives traffic back to your blog, website and sales pages. DATE AND TIME: October 19th, Noon Pacific (3pm Eastern) Profiles of Facebook Success: Retailers and Restaurants (Panel Discussion) PANEL: Nick Sarillo (Nick’s Pizza), Persia Tatar (Frye Shoe Company) and Rob Birgfeld (SmartBrief) TOPIC: Retailer and restaurant case examples So your brand is not a household name…yet. Facebook marketing can still do wonders for your business, no matter the industry or the locale. Nick Sarillo of Nick’s Pizza & Pub and Persia Tatar from Frye Shoe Company are two leaders employing distinctive Facebook strategies that drive fans, foot traffic, site visits and yes, sales. Join Rob Birgfeld of SmartBrief for an interactive and insightful discussion to learn how these two companies are marketing pizza and boots via Facebook and how you can apply these lessons to your business. DATE AND TIME: October 19th, 1:15pm Pacific (4:15pm Eastern) How to Conduct Advanced Facebook Fan Page Promotions INSTRUCTOR: Dave Kerpen TOPIC: Facebook promotions Facebook promotions are a powerful way to grow a Facebook following. In this session, Dave Kerpen—an award winning Facebook marketer—will reveal how to strategically engage fans with fan-only discounts, promotions and sweepstakes. During this session you’ll discover the five most effective ways to engage your fans, how to hyper-target the perfect customers, important Facebook terms of service and what recent Facebook changes mean for your business. DATE AND TIME: October 19th, 2:30pm Pacific (5:30pm Eastern) Contrarian Insights from Facebook Page Analytics INSTRUCTOR: Jeff WidmanTOPIC: Facebook analytics How do I get more fans? What are my fans worth? What’s the return on investment for custom tabs? Facebook strategist Jeff Widman will answer these questions and more as he walks you through Facebook analytics. He’ll demonstrate that much of the accepted wisdom about Facebook pages is wrong. Jeff will highlight which metrics are important (and those that are totally useless and even misleading). You’ll gain insight from data Jeff has collected from hundreds of his client’s Facebook pages. DATE AND TIME: October 21st, Noon Pacific (3pm Eastern) Building Community With Facebook and Blogs INSTRUCTORS: Darren Rowse & Mike Stelzner TOPIC: Facebook community building Are you looking to build a loyal community on Facebook? If so, look no further. In this session, Darren Rowse (founder of Problogger.net) and Michael Stelzner (founder of SocialMediaExaminer.com) reveal how Facebook has enabled them to build a loyal following of tens of thousands of Facebook fans who engage and promote their content and ideas. You’ll learn about the apps, widgets, and blog enhancements they use to keep their readers engaged. DATE AND TIME: October 21st, 1:15pm Pacific (4:15pm Eastern) Business-to-Consumer Big Brand Panel PANEL: Mary Renouf (Microsoft XBox) and Shripal Shah (Washington Redskins) TOPIC: Consumer brand case examples Wondering how well-known businesses are using Facebook to engage consumers and fans? Look no further! In this session, two of popular consumer brands (Microsoft Xbox and the Washington Redskins) will come together for the first time to share how they’ve achieved Facebook success. Mary Renouf (Microsoft XBox) and Shripal Shah (Washington Redskins) will provide you a unique peek into how they use Facebook to engage fans and grow their brands. You’ll have the opportunity to ask your questions live to our panel. DATE AND TIME: October 21st, 2:30pm Pacific (5:30pm Eastern) Using Facebook to Create Mega Events INSTRUCTOR: Mike StelznerTOPIC: Facebook events Does your business hold regular events-whether physical or online (or are you planning to)? Are you looking for ways to maximize attendance and participation? If so, you’ll want to catch this session. Michael Stelzner, the man behind large events such as Social Media Success Summit (2500 attendees), reveals how to use Facebook to sell tickets and get people excited about your event. He’ll reveal his secrets to using Facebook’s events application and how to encourage during event activities on Facebook. DATE AND TIME: October 26th, Noon Pacific (3pm Eastern) Preparing for the Future of Facebook and What Tomorrow Means for Business INSTRUCTOR: Justin SmithTOPIC: Facebook trends Facebook is constantly changing and evolving. Justin Smith, founder of Inside Facebook, will reveal where Facebook is headed. Justin has been covering Facebook daily since 2006 and there’s no one better equipped to show you where the company is headed. In this session, Justin will reveal the trends he see and what it means for your business. You’ll also have plenty of time to ask Justin your questions. DATE AND TIME: October 26th, 1:15pm Pacific (4:15pm Eastern) From Fishers to Farmers: Bringing Your Brand to Your Customers Using Facebook INSTRUCTOR: Jesse Stay TOPIC: Facebook integration In this high-energy presentation, blogger, entrepreneur and three-time Facebook book author Jesse Stay will show you how to leverage the power of Facebook to maximize your brand awareness. He’ll reveal how to integrate apps into your Facebook page and how to integrate Facebook into your website and apps. DATE AND TIME: October 26th, 2:30pm Pacific (5:30pm Eastern) REMEMBER: If you miss a live session, we’ll provide you a free recording.

Wow, that’s some line-up! By the way, NONE of the sessions are off-the-shelf presentations that these experts have given a dozen times before. All are original educational experiences that have been created specifically for this summit—each containing insights, strategies and up-to-date tips that you can use to transform your business.

Common Questions Answered

I can’t attend all the live sessions. Will I get a recording?

Yes. For each session we’ll provide a recording you can watch online or download to your desktop, so you won’t miss a thing. If you have other commitments (like a day job) or if a session occurs at an inconvenient time, no need to worry. Even if you attend a live session, you’ll still get the recording. You’ll get access to recordings for up to 12 months after the live event.

When are the session dates?

Here are the session dates. You automatically receive session recordings and transcripts, so if you cannot make a live session, you won’t miss a thing.

• October 5th, 5pm Pacific (8pm Eastern)
• October 6th, noon Pacific (3pm Eastern)
• October 6th, 1:15pm Pacific (4:15pm Eastern)
• October 6th, 2:30pm Pacific (5:30pm Eastern)
• October 12th, Noon Pacific (3pm Eastern)
• October 12th, 1:15pm Pacific (4:15pm Eastern)
• October 12th, 2:30pm Pacific (5:30pm Eastern)
• October 19th, Noon Pacific (3pm Eastern)
• October 19th, 1:15pm Pacific (4:15pm Eastern)
• October 19th, 2:30pm Pacific (5:30pm Eastern)
• October 21st, Noon Pacific (3pm Eastern)
• October 21st, 1:15pm Pacific (4:15pm Eastern)
• October 21st, 2:30pm Pacific (5:30pm Eastern)
• October 26th, Noon Pacific (3pm Eastern)
• October 26th, 1:15pm Pacific (4:15pm Eastern)
• October 26th, 2:30pm Pacific (5:30pm Eastern)

Where is the event located?

At your home or office. Because this is an online event, there is no physical venue and no travel expenses. And you’ll get the recordings, so if you miss a live session, no worries.

Will there be transcripts?

Yes. We will provide transcripts of each presentation in Adobe PDF. This will allow you to study and scan the content of each presentation.

How long are the sessions?

Most of the sessions are one hour in duration.

How can I ask questions during the summit?

Two ways. First, during the live presentations, you will be able to dial a toll-free number (U.S. and Canada) and speak directly with the presenters during the live Q&A portion of the session. Second, we have set up an interactive forum. This is a place where you can post questions and get answers from your peers and the presenters (and this can happen the moment you sign up!).

Can I purchase just a single session?

You can attend any or all of the sessions (or catch the recordings if you miss any). However, a summit ticket is like a Disneyland ticket-you get access to everything.

What if I still have questions?

Two options here… First, you can try our live support chat window below. You can also send an email to fbsummit10@socialmediaexaminer.com and we will get back to you right away.

Isn’t it Time for YOU Get Your Facebook Marketing Working Right?

Yes, you can achieve success with Facebook marketing.

You just need to learn what the most successful social media pros do, and then follow in their footsteps.

Facebook Success Summit 2010 paves the way.

Reserve your spot today.

Here’s to your success!

Michael A. Stelzner
Founder, Social Media Examiner and fellow marketer

P.S. Don’t forget that we record all the sessions and provide you access for a year. So if you have a scheduling conflict, don’t worry about it! You won’t miss a thing.

<<< Click here today to register at the early-bird half-off discount rate >>>