by dzielski on July 30, 2010
Word of mouth advertising has always been the best (and cheapest) form or advertising and now with social media tools such as twitter and Facebook, it is even easier to help people spread the word for just about anything, even your brand.
In a survey last year by Nielsen online, they showed that 34% or respondents completely trusted something when it came from a recommendation from someone that they knew. Think about it, if your friend come in talking very positive about a service or product and you have the slightest bit of interest in it, you will probably ask who makes it or where do I get one. I know I am like that.
So if your company or business has a product or service and people talk about it off line, then I would be to your advantage to get them to talk about it online as well. Say you own a restaurant and you meet the guests and they have a wonderful meal. Let them know your restaurant is on Facebook and share the page with everyone that comes in. Now, your customers can share their experience with you and other customers online. Now their friends will see it and be like, “hmmmm, maybe we should go to that restaurant Jim was talking about last week…”.
And here are some amazing statistics on Facebook. With numbers like these, you should make sure you take advantage of Facebook and other social media platforms for your company or business.
Facebook User Growth
People on Facebook
* More than 400 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 500 billion minutes per month on Facebook
Activity on Facebook
* There are over 160 million objects that people interact with (pages, groups and events)
* Average user is connected to 60 pages, groups and events
* Average user creates 70 pieces of content each month
* More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Source: http://www.facebook.com/press/info.php?statistics
Tagged as:
Brand,
Facebook,
influencer,
social media marketing
by dzielski on July 5, 2010
A lot of clients ask me “What is the process of creating a website?” The way we work here at One World Social Media is not to tell you what WE would like to see, we find out what YOU like and then work with YOU to customize it to make it user friendly, Search Engine Optimized SEO and had the Branding required to promote your service, product or business.
For example, my good friend Greg S. Reid, was looking for a fresh new look for his web site. I first asked him to show me a few web sites he liked. After he showed me the one he really liked, I took it and moved some things around and added his personal information to individualize it for his business model, he is a keynote speaker, best selling author and film director. So he had certain products and services he offered. Here is the original mock up of what the first revision of the mock up looked like.
Once this was established, several meetings with the client took place where they expressed their likes and dislikes. This is important to know exactly what you want for you site. Since this site will be a reflection of you and your brand, only you know what is going to work and what is not. From there I take the notes from the meeting and come up with second mock up reflecting these changes – all the time keeping in consideration Search Engine Optimization (SEO), keywords to use and ease of user interaction.
Finally, one the client is happy and all edits are completed, all the supporting pages are completed with the same look and feel as the home page and then the final version is uploaded to the hosting server. Click on any of the images to expand them so you can see the notes for the design of the site.
If you would like a web site or need to re-brand your current one, then please feel free to contact us and let us know how we can help you. Click Here
Tagged as:
design,
search engine optimization,
SEO
by dzielski on June 16, 2010
Great – you now have that new website or blog. Fantastic. How are people going to find you now? Sure, you can post it to your hearts delight to Facebook for all your friends to see. But what about people outside your network, how will they find it. You can pay for advertising and traffic, that works. But you can also spend some quality time thinking what you are promoting and how people will find your site.
One of the first questions I ask my clients is: “If I were a customer and sat down at my computer and typed into the search bar at Google some words or phrases, what are the words that best describe your business/product/service I could type in?”
This usually gets them thinking and they go off and really put some time into this exercise and come back with huge lists. So we take the next step, we sort through these huge lists and pick a few “Keyword Phrases” that best describe their business/product/service. Now we need to see if anyone is actually looking for these keyword phrases. A recent client gave me a big list and we looked at the following keyword phrase that described his business – “Curing addictions, food cravings and overweight”. So when we looked at the monthly volume for this, we saw that no one was searching on this term (in yellow). But we did see where there were some other possibilities (in green).
Keyword Selection Process
Now what we do is look through this list and pick the keyword (s) we want to target. I like to pick one with devent traffic (over 1000 searches a month) and love to target ones with a below 1 for the Competition score.
So for instance, I would select
| control food cravings |
0.93 |
2400 |
| hunger cravings |
0.73 |
2400 |
|
|
|
And now my client can start to write a few blog posts or web pages on cravings, making sure the SEO tags get populated and the blog post themselves have these keyowrds in them. In 90 to 120 days they should start seeing some traffic for these words. Then we can move on to new topics or stay focused and really target these.
As you can see – just this ONE keyword combination gave us a lot of data and a lot to work with. You need to really pick ONE or TWO phrases to target that you want to focus on (meaning you want to write and promote them). Then we can go from there.
Hope this makes sense.
Tagged as:
keyword phrases,
keyword selection,
process
by dzielski on May 27, 2010
Facbook allows you to have “Friendly” URLs that allow for a nicer way for your URLs to be displayed. This also provides an easy way to remember your pages.
For example, you can now view my Facebook page as http://www.facebook.com/davidzielski, instead of something like http://www.facebook.com/profile.php?id=[some huge number].This is a great thing for people who use Facebook and put their Facebook links on their business cards.
Log in to Facebook and you should have a link to choose your username in the upper left-hand corner — or just go to http://www.facebook.com/username/ and attempt to select your username there.
You may feel that Facebook is not that important to your online presence — but if you change your mind in the future, it might be too late to claim the username you want. But remember, once you pick this address, it cannot be changed.
Tagged as:
friendly url
