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Online and Social Media Marketing

There is no question that we exist in a time of rapidly evolving technology and communications in a landscape of increased interconnectivity. While this poses significant challenges to those adapted to traditional means of marketing and business development, it provides an unparalleled opportunity to those who embrace and leverage the shift. One World Social Media leverages this opportunity enabling brands to embrace new media and stay ahead of the curve while simultaneously driving business objectives. Serving to effectively bolster brand awareness while building and interacting within a targeted online community, One World simplifies the complexity of a rapidly evolving media landscape delivering creative solutions to increase brand visibility and create a deeper level of engagement increasing ROI and driving business goals.

  • High-Profile Personalities

    In today's evolving media landscape a marketable athlete or celebrity coupled with a well crafted social media marketing campaign leads to increased personal affinity, increased engagement, increased sales, and most importantly increased revenue. Our team creates revenue stream potential for sponsors to tap into the power of social influence through methodic implementation of a multi-channel interactive media strategy. Our system harnesses and leverages the global reach of social media while simultaneously attaining valuable visitor data and insights.

  • NonProfit Marketing

    With today's challenging economic conditions, it is imperative that non-profits maximize the return on every penny spent. Using cost-effective means of communication to showcase all accomplishments, generate awareness, stay in front of prospective donors and tap into other networks has to be at the forefront of today’s nonprofit competing for fewer and fewer dollars. Our proven systems engages your audience and lets them be your spokesperson and cheerleader making it easy for your donor base to showcase your accomplishments and new prospective givers easily disseminate the information.

  • Brand Marketing

    Your current customers may be going to your website but are new prospects landing there? Are you effectively monitoring and using the top social media sites and listening to all of the conversations of your customers, competitors, prospects and employees. If you’re not actively engaging with your customers, listening to their complaints and delivering first class support, not only are you wasting your time, but you might actually be hurting the reputation of your business. The key word in social media is and always has been social. Can you afford not to communicate with your customers?

What is Social Media Marketing

“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers” – Brian Solis

Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Think of social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”[1] Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.

[1] – Kaplan, Andreas M.; Michael Haenlein (2010). “Users of the world, unite! The challenges and opportunities of Social Media”

Search Engine Optimization - SEO

Along with Social Media Optimization (SMO), One World Social Media also helps businesses with “white hat” Search Engine Optimization (SEO) for their web sites and blog’s. It is important to gain visibility on the major search engines so people can find you. Getting highly ranked on the major search engines such as Google, Bing and Yahoo is still one of the best and cheapest ways to gain customers and clients to your web site to sell your products or services. We will analyze your business needs and determine the “keywords” that are right for you AND are actually being searched for.